"My friends and family comment on how good my skin looks and thanks to the PuraSkin acne treatment, I no longer need to hide my face behind my hair."
Sharon B, Age 46
"Within a few weeks, my acne had completely cleared. I felt like I had new skin!"
Nadine, Age 30
"With the help of PuraSkin my skin is free of blemishes. I now feel more self-assured and have the confidence to meet new people."
Gary C., Age 17
"I used to dread going to school, but now I happily go to class and no longer worry about being teased. Thank you PuraSkin."
Maria A., Age 15
Nadine's Story
The Company
Sue Ismiel & Daughters (SI&D) is an Australian family-owned company with a global reputation. The business was founded in 1992 by Sue Ismiel, a mother who turned to the ingredients from her kitchen to create an extremely effective natural, no heat, hair removal formula for her young daughter.
Named after Sue’s eldest daughter, Nad’s Natural Hair Removal Gel spread from Sue Ismiel’s family to friends, and then rapidly throughout Australia’s consumer market, winning awards and dominating its category. In 1998 Nad’s Natural Hair Removal Gel entered the United States market in what was the most successful product launch of its kind, and is now also sold in the UK, Canada, New Zealand and the Middle East.
The phenomenal success of this one product provided a platform for Sue Ismiel & Daughters to expand and develop further problem solving solutions across a number of categories.
Today Sue Ismiel is the Managing Director of Sue Ismiel & Daughters and is recognised as one of Australia’s most successful businesswomen and dedicated philanthropists. The next generation of Ismiel women, Sue’s daughters, Nadine, Natalie and Naomi, are also actively involved in the day-to-day running of the company. Working alongside an experienced and passionate team, they have conceived, tested, designed and marketed the latest product launch, PuraSkin. Following in their mother’s entrepreneurial footsteps, their new treatment range offers generations of acne-sufferers hope and support. When it comes to innovation and the Ismiels, history truly does repeat itself.